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Privacy Statement

1. PRIVACY STATEMENT

Thank you for your interest in our Internet presence and our offerings on our web pages. We take the protection of your personal data (hereinafter referred to as “data”) very seriously. We would like to inform you in detail about the data collected when you visit our website and use the offerings presented there, and how we process and use them later on.

1. DATA CONTROLLER

Data controller in terms of the General Data Protection Regulation (GDPR) and other national data protection laws of the European Union Member States as well as other data protection provisions is:

ECHTE LIEBE – Agentur für digitale Kommunikation GmbH

Siamac Alexander Rahnavard, managing director

Marspfortengasse 6

50667 Cologne

Phone: +49 221 660 064 0

E-Mail: info@echte-liebe.com

2. DATA PROTECTION OFFICER

The data controller’s data protection officer is:

mediadefine GmbH

Herr Rüdiger van Hal
Marc-Chagall-Str. 2
D-40477 Düsseldorf

Phone: +49 211 781766-0

Fax: +49 211 781766-99

Germany

E-Mail:dataprotection-operations@mediadefine.com

Website: www.mediadefine.com

3. COLLECTING AND STORING OF PERSONAL DATA AS WELL AS TYPE AND PURPOSE OF USE

a) When visiting the website

When accessing our website, www.echte-liebe.com, the browser used on your terminal device automatically sends information to our website’s server. This information is temporarily stored in a so-called log file. Without any action on your part, the following information is captured until it is automatically deleted:

• IP address of the requesting computer;

• date and time of access;

• name and URL of retrieved file;

• website used for access (referrer URL); and

• browser used and, if necessary, your computer’s operating system and your access provider’s name. We process the specified data for the following purposes:

• ensuring smooth connection set-up of the website;

• ensuring a good website experience;

• analyzing system security and stability; and

• other administrative purposes.

The legal basis for this data processing is Art. 6 Para. 1 Sent. 1 lit. f GDPR. Our legitimate interest results from the purposes for data collection as listed above. Under no circumstances do we use the collected data for drawing conclusions about you as a person.

Furthermore, we use cookies and analytics services during visits to our website. For more details, please see Clauses 4, 5 and 6 of this privacy statement.

b) When using our contact form

You have the option of contacting us for questions of any kind by using a form provided on this website. It requires entering a valid e-mail address to let us know who the request comes from, so we can reply to it. Other information can be added on a voluntary basis.

c) When using our newsletter

Wenn Sie sich zu unserem Newsletter anmelden, verwenden wir die hierfür erforderlichen oder gesondert von Ihnen mitgeteilten Daten, um Ihnen regelmäßig unseren E-Mail-Newsletter zuzusenden. Die Abmeldung vom Newsletter ist jederzeit möglich und kann entweder durch eine Nachricht an die oben beschriebene Kontaktmöglichkeit oder über den dafür vorgesehenen Abmeldelink im Newsletter erfolgen.

Folgende Informationen werden dabei erfasst und bis zur automatisierten Löschung gespeichert:

• name; and

• e-mail address.

We process the specified data for the following purposes:

• sending business- or industry-relevant e-mails.

d) When registering for a trade show via our website to agree a trade show appointment or to be admitted to an event on the evening before the trade show starts, we store the data you have entered. We will delete your data two weeks after the end of the trade show insofar as there was no meeting at the event on the evening before the trade show starts or if there was no trade show appointment. This does not apply to data we obtained by other means than your registration.

5. USAGE RIGHTS

5.1 Both parties remain the owners of the usage rights they are entitled to. Echte Liebe is granted usage rights to the marketing materials provided by the customer only insofar as they are required for fulfilling the placed order. The customer acquires no usage rights to the technologies used by Echte Liebe.

5.2 Once the order is placed, Echte Liebe assumes ownership of all the data obtained as part of campaigns. This includes data acquired as described in Clause 4.2. Provision of such data to the customer is at Echte Liebe’s discretion.

4. SHARING DATA

Your personal data are shared with third parties only for the purposes listed below. We share your personal data with third parties only if:

• you have given your express consent according to Art. 6 Para. 1 S. 1 lit. a GDPR;

• sharing your data according to Art. 6 Para. 1 S. 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data;

• sharing your data according to Art. 6 Para. 1 S. 1 lit. c GDPR is legally stipulated; and

• it is legally permitted and, according to Art. 6 Para. 1 S. 1 lit. b GDPR, required to fulfil our contractual relationships with you

• it is legally permitted and, according to Art. 6 Para. 1 S. 1 lit. b GDPR, required to fulfil our contractual relationships with you.

5. COOKIES

Our website uses cookies. Cookies are small files that your bowser automatically creates. They are stored on your terminal device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your terminal device and contain no viruses, Trojan horses or other malware. A cookie stores information resulting in connection with the specific terminal device used. However, this does not mean that cookies give us direct knowledge of your identity. The purpose of using cookies is twofold. On the one hand, it improves your user experience with our offering because we use so-called session cookies to determine that you have already visited individual pages of our website. Session cookies are automatically deleted when you leave our website. Furthermore, we use temporary cookies to improve user-friendliness. These cookies are stored on your terminal device for a specific predefined period. When you revisit our website to use our services, the cookie automatically recognizes that you are a returning visitor and can reproduce the data you entered and the settings you made so there is no need for you to do this again.

On the other hand, we use cookies to statistically capture the use of our website and to analyze it to optimize our offering for you (see Clause 6). When you revisit our website, these cookies enable us to automatically recognize that you are a returning visitor. Temporary cookies are automatically deleted after a predefined period. The data processed by cookies are required for the specified purposes to assert our legitimate interests and those of third parties according to Art. 6 Para. 1 S. 1 lit. f GDPR.

Most browsers automatically accept cookies. However, you can configure your browser not to store any cookies on your computer or to always inform you before creating a new cookie. Fully disabling cookies may, however, mean that you cannot use all the features of our website. Please see Clauses 6 and 7 for more details about the use of cookies.

6. ANALYTICS TOOLS

a) Tracking tools

The tracking methods listed below and used by us are based on Art. 6 Para. 1 S. 1 lit. f GDPR. The tracking methods used are designed to ensure an on-demand design and continuous optimization of our website. On the other hand, we use the tracking methods to statistically capture the use of our website and to analyze it to optimize our offering for you. These interests are to be considered as legitimate in terms of the regulation mentioned above. Please see the relevant tracking tools for the respective data processing purposes and data categories.

i) Google Analytics

For an on-demand design and continuous optimization of our pages, we use Google Analytics, a web analytics service by Google Inc. (https://www.about.google) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context, pseudonymized user profiles are created and cookies (see Clause 5) are used. The cookie generates information about your use of this website, including

• browser type / version;

• operating system used;

• referrer URL (the previously visited page);

• host name of the accessing computer (IP address); and

• time of the server request;

which is transferred to a Google server in the US and stored there. The information is used to analyze how the website was used to compile reports on website activities and to provide further services connected with the use of the website and the Internet usage formarket research and on-demand design of these web pages.

This information is also shared with third parties if this is required by law or as far as these third parties are contracted to process these data. Under no circumstances is your IP address merged with other Google data. The IP addresses are anonymized to make correlations impossible (IP masking). You can prevent cookies from being installed by configuring your browser software accordingly. However, we would like to point out that in this case it may not be possible to use all features of this website to their full extent.

In addition, you can prevent the collection of the data generated by the cookie and relating to your use of the website (including your IP address) and Google’s processing of these data by downloading and installing a browser plug-in available from the https://tools.google.com/dlpage/gaoptout?hl=en.

ii) Google Adwords conversion tracking

To statistically capture the use of our website and to analyze it to optimize our website, we also use the Google conversion tracking, where Google Adwords places a cookie (see Clause 5) on your computer if you got to our website through a Google ad.

These cookies expire after 30 days and are not used to identify individuals. If a user visits certain pages of the Adwords customer website while the cookie has not yet expired, Google and the customer can recognize that the user has clicked the ad and was redirected to that page.

Every Adwords customer has their own cookie. As a result, cookies cannot be tracked across the websites of Adwords customers. The information collected through the conversion cookie is used to compile conversion statistics for those Adwords customers who have opted in to conversion tracking. Adwords customers find out the total number of users who clicked their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you want to opt out of the tracking process, you can refuse to have the cookie necessary for it stored, such as via a browser setting, to disable the automatic creation of cookies in general. You can also disable cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain. You can find Google’s privacy notice about conversion tracking here: https://services.google.com/sitestats/en.html

iii) Use of Adform’s conversion pixel

This website uses Adform conversion tracking. The conversion tracking cookie is created when a user encounters an ad served by Adform. These cookies contain no information that can be used to personally identify users. Users who want to opt out of tracking can disable Adform’s cookie via their Internet browser. For more information about Adform’s privacy statement, please see https://site.adform.com/uncategorized/product-and-services-privacy-policy/

iv) Use of LinkedIn.com’s pixel

As outlined in more detail in our cookie policy, Cookie-Richtlinie we use cookies and similar technologies (eg, web beacons, pixels, advertisement tags and device IDs) to recognize you and/or your device(s) inside, outside and across different services and devices. We also allow certain third parties to use cookies in compliance with our cookie policy. You can control cookies via your browser settings and other tools. You can refuse our use of cookies and similar technologies tracking your behavior on other websites for third-party advertising purposes.https://www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=de The visitors’ function for refusal can be found : https://www.linkedin.com/psettings/guest-controls

v) Use of SalesViewer®’s technology:

This website uses SalesViewer®’s technology by SalesViewer® GmbH based on the website operator’s legitimate interests (Art. 6 Para.1 lit. f GDPR) to collect and store data for marketing, market research and optimization purposes.

To that end, a javascript-based code is used to collect corporate data and use them accordingly. The data captured using this technology are protected by hashing, a non-reversable one-way function. The data are directly pseudonymized and not used to personally identify the website visitor.

You can object to data collection and storing at any time with future effect by clicking this link: https://www.salesviewer.com/opt-out to avoid SalesViewer®’s data capturing on this website for the future. To that end, an opt-out cookie for this website is created on your device. If you delete your cookies in this browser, you need to click this link again.

vi) Use of Facebook.com’s pixel

As outlined in more detail in our cookie policy, we use cookies and similar technologies (eg, web beacons, pixels, advertisement tags and device IDs) to recognize you and/or your device(s) inside, outside and across different services and devices. We also allow certain third parties to use cookies in compliance with our cookie policy. Facebook’s detailed privacy statement can be found here:

You can control cookies via your browser settings and other tools. You can refuse our use of cookies and similar technologies tracking your behavior on other websites for third-party advertising purposes

8. REMUNERATION AND PAYMENT TERMS

8.1 In the event that an advance payment was agreed, Echte Liebe is not obligated to fulfil the order until full payment has been received.

8.2 After executing an order, Echte Liebe issues an invoice to the customer using the invoice address specified in the order. The collection procedure and reporting used by Echte Liebe are authoritative for invoicing.

9. DATA PROTECTION AND DATA SECURITY

Both parties bear sole responsibility for complying with relevant applicable data protection regulations. Insofar as Echte Liebe also works as a contractor of order processing in terms of Art. 28 GDPR on behalf of the customer, both parties conclude, on conclusion of these T&Cs, the order processing agreement enclosed as Annex 1.

7. SOCIAL MEDIA PLUG-INS

Based on Art. 6 Para. 1 Sent. 1 lit. f GDPR, our website uses social plug-ins by the social networks Facebook, Twitter, Instagram and Xing to raise awareness of our company by these means. The underlying promotional purpose is to be seen as a legitimate interest in terms of the GDPR. The relevant providers are to guarantee their responsibility for data protection-compliant operation. We embed these plug-ins using the so-called 2-click method to ensure a maximum of protection for our website visitors.

a) Facebook

Our website uses social media plug-ins by Facebook to customize our user experience. To that end, we employ the “LIKE” or “SHARE” buttons. These buttons are a Facebook offering. When you open a page of our Internet presence containing such a plug-in, your browser will directly connect to Facebook’s servers. Facebook directly transmits the plug-in’s contents to your browser and embeds it into the web page. Embedding the plug-ins enables Facebook to receive the information that your browser has accessed that page of our web presence, even if you do not have a Facebook account or are not currently logged in at Facebook. Your browser directly transmits this information (including your IP address) to a Facebook server in the US to store it there. If you are logged in at Facebook, Facebook can directly relate your visit to our website to your Facebook account. When you interact with the plug-ins, for example, click the “LIKE” or “SHARE” buttons, that information is also directly transmitted to a Facebook server and stored there. The information is also published on Facebook and shown to your Facebook friends. Facebook can use this information for the purposes of advertisements, market research and on-demand design of the Facebook web pages. To that end, Facebook creates usage, interest, and relationship profiles to, eg, analyze your use of our website about the ads shown to you on Facebook, to inform other Facebook users about your activities on our website, and to render further services associated with the use of Facebook. If you do not want Facebook to relate the data collected via our web presence to your Facebook account, log off from Facebook before visiting our website. For information about purpose and scope of Facebook’s data collection, other processing, and use of the data as well as your rights and setting options to protect your privacy, please see Facebook’s privacy statement (https://www.facebook.com/about/privacy/).

b) Twitter

Plug-ins of short messages network Twitter Inc. (Twitter) are embedded in our website. The Twitter plug-ins (tweet button) recognizes you through the Twitter logo on our website. Please see here for an overview of tweet buttons(https://about.twitter.com/resources/buttons). When you open a page of our web presence containing such a plug-in, your browser directly connects to the Twitter server. This enables Twitter to receive the information that you visited our website with your IP address. When you click the Twitter “tweet button” while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This enables Twitter to relate your visit to our website to your user account . We would like to point out that as the provider of these web pages, we are not informed about the contents of the transmitted data or their use by Twitter. If you do not want Twitter to relate your visit to our web pages, log off from your Twitter user account. For more information, please see Twitter’s privacy statement (https://twitter.com/privacy).

c) Instagram

Our website also uses so-called social plug-ins (”plug-ins”) by Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (”Instagram”). The plug-ins are marked with an Instagram logo, for example, as an ”Instagram camera”. When you open a page of our web presence containing such a plug-in, your browser will directly connect to Instagram’s servers. Instagram directly transmits the plug-in’s contents to your browser and embeds it into the web page. Embedding the plug-in enables Instagram to receive the information that your browser has accessed that page of our web presence, even if you do not have an Instagram account or are not currently logged in at Instagram. Your browser directly transmits this information (including your IP address) to an Instagram server in the US to store it there. If you are logged in at Instagram, Instagram can directly relate your visit to our website to your Instagram account. When you interact with the plugins, for example, click the “Instagram” button, that information is also directly transmitted to an Instagram server and stored there. The information is also published on your Instagram account and shown to your contacts there. If you do not want Instagram to relate the data collected via our web presence to your Instagram account, log off from Instagram before visiting our website. For more information on this, please see Instagram’s privacy statement (https://help.instagram.com/155833707900388).

Our website also uses social plug-ins (”plug-ins”) by xing.com, a social network operated by XING AG, Gänsemarkt 43, 20354 Hamburg, Germany. When you open a page of our Internet presence containing such a plug-in, your browser will directly connect to Xing’s servers. Xing directly transmits the plug-in’s contents to your browser and embeds it into the web page. By embedding this plug-in, Xing receives the Information that you have accessed that page of our Internet presence. If you are logged in at Xing, Xing can directly relate your visit to your Xing account. For information about purpose and scope of Xing’s data collection, other processing, and use of the data as well as your rights and setting options to protect your privacy, please see https://privacy.xing.com/de/datenschutzerklaerung.

8. OTHER THIRD-PARTY PROVIDERS

Use of Hubspot technology

Our website uses the Hubspot service by Hubspot Inc., 25 First Street, Cambridge, MA 02141, USA. We use Hubspot to effectively manage and optimize our online marketing. Hubspot uses so-called “web beacons” and also “cookies”, which are stored on your computer to help us analyze how you engage with our website. Hubspot analyzes the captured information (eg, IP address, geographical location, type of browser, duration of the visit and accessed pages) on behalf of Echte Liebe to generate reports about your visit and the Echte Liebe web pages you visited. To prevent data from being stored and collected by Hubspot cookies, ensure to configure your browser settings accordingly. If you contact us through a contact form or chat and enter your e-mail address in the process, a user account is created, and its communication contents are stored. If you do not enter an e-mail address, no user account is created, and the communication contents are not stored. When Echte Liebe subscribes to marketing e-mails and retrieves research and other documents, we can also use Hubspot to link a user’s visits to Echte Liebe websites to their personal information based on given consent, thus capture them with reference to an individual and inform users in a customized and targeted manner about preferred topics. Hubspot’s privacy statement: bit.ly/3aJlA4h. Hubspot is certified under the “EU-US Privacy Shield”, meaning that in the event that personal data are transmitted to servers in the US, Hubspot is obligated to comply with GDPR stipulations. The certificate can be found here: bit.ly/2xf58ei

9. LIST OF INDIVIDUAL COOKIES

This website uses cookies. We use cookies to customize content and ads, offer social media features and analyze access to our website. We also share information about your use of our website with our partners for social media, advertisements, and analyses. Our partners may merge this information with other data you provided to them or which they collected as part of your use of those services. Cookies are small text files used by websites to make the user experience more efficient. By law, we can store cookies on your device it they are absolutely necessary for operating that website. For all other cookie types, we need your consent. This website uses different cookie types. Some cookies are placed by third parties appearing on our web pages. You can change or revoke your consent to our cookie statement on our website at any time. Please read our privacy statement to find out more about who we are, how you can contact us and how we process personal data. Please specify your consent ID and the date when you contacted us regarding your consent. Your consent affects the following domain: www.echte-liebe.com

10. RIGHTS OF THE DATA SUBJECT

You have the right,

• according to Art. 15 GDPR, to request information about the personal data we process. In particular, you can request information about the processing purposes; the category of personal data; the categories of recipients your data was or will be exposed to; the planned storage duration; the existence of a right to correction, deletion, limiting of data processing or objection; the existence of a right of appeal; the origin of your data insofar as they were not captured by us; and about the existence of automated decision-making, including profiling and, if applicable, meaningful information about its details;

• according to Art. 16 GDPR, to request the prompt correction or completion of your personal data incorrectly stored by us;

• according to Art. 17 GDPR, to request the deletion of your personal data stored by us, unless processing is required (i) to exercise the right to freedom of expression and information; (ii) to fulfil a legal obligation; (iii) for reasons of public interest; or (iv) to assert, exercise or defend legal claims;

• according to Art. 18 GDPR, to request the limitation of processing your personal data if (i) you contest the accuracy of those data; (ii) processing is unlawful but you object to deleting the data; and (iii) we no longer need the data but you need them to assert, exercise or defend a legal right or have filed an objection according to Art. 21 GDPR against processing those data;

• according to Art. 20 GDPR, to retrieve your personal data, which you provided to us, in a structured, common, and machine-readable format, or to request that the data have to be transmitted to another data controller;

• according to Art. 7 Para. 3 GDPR, you may revoke your previously given consent to us at any time. As a result, we are no longer allowed to continue data processing, which was based on this consent; and

• according to Art. 77 GDPR, to complain to a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or work or the place of our registered office.

11. RIGHT OF OBJECTION

When processing your personal data on the basis of legitimate interests as per Art. 6 Para. 1 Sent. 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR as far as there are reasons for it arising from your particular situation or if you object to direct marketing. In the latter case you have a general right of objection, which we will implement without stating a special situation. If you would like to use your right of revocation or

your right of objection, you just need to e-mail info@echte-liebe.com.

12. DATA SECURITY

During your visit to our website, we use the prevalent SSL procedure (Secure Socket Layer) in connection with the highest possible encryption level supported by your browser. Typically, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. The depiction of a closed key and/or lock symbol in your browser’s bottom status bar indicates to you that a page of our Internet presence is encrypted for transmission. Apart from that, we use suitable technical and administrative security mechanisms to protect your data against incidental or intentional tampering, partial or complete loss, destruction, or against unauthorized third-party access. Our security measures are continuously improved with regard to the latest technical developments.

13. TOPICALITY OF AND CHANGES TO THIS PRIVACY STATEMENT

This privacy statement is currently valid and was last updated in May 2018. As our website and our offerings provided on it evolve, or due to changed legal and/or regulatory standards, we may need to edit this privacy statement. You can view the current privacy statement at any time on this page or print it out.